When King Khan Shah Rukh Khan expressed his opinion and made a remark about ‘Intolerant India’, the entire India bounced upon him within no time. Worst, he was even branded as a traitor. The same thing happened with yet another Bollywood Khan, Aamir Khan (who also host TV show Satyamev Jayate) when he voiced his concerns (rather his wife’s) about staying in India.
Aamir Khan Was Trolled Heavily
The Dangal actor was trolled heavily on microblogging sites and all sorts of names were hurled at him.
— sadhuram agrawal (@AgrawalSadhuram) January 10, 2016
How can #AamirKhan be brand ambassador of tourism of a country which he considers ‘intolerant’? very right decision.
— Sarika (@Saariecaa) January 10, 2016
Aamir Was Removed as the Brand Ambassador of Incredible India
The one comment made by Aamair Khan, “She (Aamir Khan’s wife Kiran Rao) fears for her child. She fears about what the atmosphere around us will be. She feels scared to open the newspapers everyday.” on ‘Intolerance in India’ made the Government of India think otherwise.
Next, Aamir Khan, The Bollywood star and social worker was no more the brand ambassador of Incredible India. The GOI didn’t waste much time and quickly decided to sacked him, though we heard a lot of things that it wasn’t the government but some agency who had actually removed Aamir Khan.
The Real Reason Why Aamir Khan was Removed
One remark and the Bollywood Khan who was the ambassador for more than 7 years was made to step down from a campaign. However, all this while, nobody confirmed whether Aamir’s intolerance remark is the actual reason behind his ouster from the ‘Incredible India’ campaign.
Finally, the ‘Secretary of Department of Industrial Policy and Promotion’, Mr. Amitabh Kant, also a key driver of the initiative have revealed everything. Well, he wasn’t diplomatic nor mean but accused Aamir of being unprofessional by damaging brand India’s identity.
Being a Brand Ambassador imposes responsibilities. U can’t run down what u’re promoting.That’s damaging d brand. https://t.co/mhHeZjYFrb
— Amitabh Kant (@amitabhk87) January 19, 2016
A leading daily quoted Amitabh Kant as saying,
“He is damaging the brand identity of the country. People will not come to India after hearing him. An ambassador has to promote the brand, not destroy the brand. The brand ambassador must be the best brand ambassador for promoting India, he cannot be the destroyer of the brand.” Furthermore, he explained what a brand ambassador’s ought to do ideally, “A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of ‘Incredible India’ promotes India as incredible India. But if the brand ambassador of India says India is intolerant, he is surely not working as a brand ambassador of India.” Kant was the Chief Guest at the 36th convocation of National Institute of Design (NID) where he was asked to comment on Aamir’s exit from the Incredible India campaign.
Well, now we hope everybody is aware what cost Aamir Khan the ‘Incredible India’ initiative.