Recently, Salman Khan and Madhuri Dixit were spotted at Saifai Mahotsav organised by Akhilesh Yadav, the Chief Minister of largest state in India. It was expected that he will either cancel or postpone the Saifai Mahotsav, due to the Muzaffarnagar riots. But none of this happened. Despite being criticized by many columnist and opposition leaders, Akhilesh Yadav paid no heed in organizing this event.
Bollywood and politics make perfect bedfellows in Saifai Mahotsav still charge money?? pic.twitter.com/oATpHW2wN2
— IC Gupta (@GuptaAAPKA) January 17, 2014
This issue actually raised serious questions about Bollywood’s mindset. They were expected to show some respect for the affected people in riots as Bollywood stars are no less than idols for millions of their fans. But, calculating only the profits, they ignored the negative aftermath of the event. This act once again buttressed the feeling that stars only care for their personal wealth rather than public sentiments. Eventually, how can Madhuri Dixit miss out the chance to publicize her Begum Para of Dedh Ishqiya. At the same time, Salman Khan was promoting his Jai Ho. He might have thought that this stunt will help his ‘Aam Aadmi’ character in film to popularize. Few days ago, Salman Khan was also seen enjoying undhiyo and flying kites along with Narendra Modi.
Despite the horrible tumbledown situation at rehabilitation camps, where children and women are struggling against infections and diseases without any medical facilities available, living in unhygienic conditions and contracting diarrhoea, skin infections, upper respiratory tract infections and malaria, the government of UP found it wise to spend 20 Crores on Saifai Mahotsav.
Not surprisingly, Shahrukh Khan endorsed these stars when they were being criticized. He himself joked once saying “Pay me money and I will dance at your wedding.”
Despite being the subject of criticism, the fact is that these issues keep stars on the front page which benefits them more than it hurts them. Bollywood stars are expected to entertain the audience, that’s what they should be good at. And no doubt, they are doing their job well, whether it’s in Bollywood or the political battleground.
By Dhammapal Avhad