The significant transition from ‘in person’ communication to a ‘thumb touch’ is what ‘Digital Marketing’ has done to the world. Digital Marketing is a portrait with all the colours to allure customers. Its omnipresence is evident in any and all the realms of life, from hospitality to banking and so on.
The spell of digital marketing has unquestionably reformed the hotel industry. Reformation to that degree that the guests can even scan the snapshots of their washrooms prior to their bookings.
How exactly did the era of digital marketing lubricate the rise and rise of hotel industry will be enlightened hence forth.
A smartphone in the pocket and hotel industry rocket
You have a smartphone, half your problems are already solved. How then could have been hotel booking a hassle? No, never. There exists multitude of applications serving their customers a whole catalogue of hotels to choose from and book in a mere 60 strokes of the second hand. Even if not the app, chrome never fails to escort you to your destination. And then, don’t your g-mail inbox, like Santa claus, regardless of Christmas, pop up with discounted gifts of hotel bookings? So, the smartphones have made it a smooth sail for the pedantic us.
Social Media- The Real Boon
One can forget to breathe for a minute but not face the Facebook. Twitter, Instagram, Whatsapp, Facebook and such-likes are more like an incurable addiction for the mankind. And we, addicts, prove to be the best target for hotel industry. Content marketing, campaigning, visual media and so on create a remarkable brand awareness all around. Social media, without an iota of doubt, had beefed up the customer-relationship, customer-viewpoint and consumer-interest towards the business sectors. The surge in the influx of guests is certainly a blessing of social media. It has successfully managed to convince the customers to get convinced by curating engaging content and campaigns.
And the time thief is arrested
Time is an asset for the world today. Each of us is after the better valuation of this asset. Digital marketing has helped in its achievement. If just a few swipes set up your vacation stay, your asset is indeed appreciating.
To simply sum up, digital marketing metes out a full wholesome diet to the consumers. If it is about a better customer satisfaction, digital marketing has undoubtedly rendered it to its best. If it is about the quick immediate service, digital marketing has survived this test. If it is about driving in a ginormous traffic, digital marketing has been the longest green light ever on. If it is about building up the connections, digital marketing has woven an immeasurable web. If it is about saving time of the consumers, digital marketing has done it effectively. If it is about the customer-seller relationship, digital marketing has laid a long-lasting foundation.
Digital Marketing hence is a crucial bridge between the customers and the hotel owners. More the customers digitalize themselves, more would be the footfall on the bridge. In other words, more would be the traffic.
By Prerna Daga