- These are stories that started out with an idea – often ideas that were laughed at to begin with, and which have then gone on to become household names. These are the stories of Indian startups that have become tremendously successful because they have used workable business models and more importantly because they have addressed the needs of Indians; needs that you and I have had, here and now.
- For Pranay Chulet, founder of India’s largest online and mobile classifieds portal Quikr, the Rs 1000-crore landmark is now a distant memory. During an initial fundraising pitch that Chulet made, he was informed by an well-known investment firm that his “plans were bulls@#t”. Quikr has become the huge success that it is today mainly by raising funds from foreign investors. The company has not only crossed the Rs 1000 crore milestone but has grown several times since then.
- Flipkart, founded in 2007 by Sachin and Binny Bansal is one of the 10 most visited websites in India. Unique features of the website include in house products such as its own set of mobiles, phablets and home appliances and exclusive product launches such as that of the Xiaomi Mi3, with stocks famously selling out within 1 hour. This is what has elevated FlipKart to the position of one of the best known and most trusted e-commerce websites in India.
- Infibeam, launched in 2007 by Vishal Mehta has its headquarters in Ahmedabad and deals in books, electronics, automobiles and more, having launched exclusive products such as e-book readers, Infibeam Pi, and Pi2, and a media device, Infibeam Phi. Recently Infibeam has collaborated with Saudi based e-commerce consultancy Thrive to offer an e-commerce platform SMEs and enterprises in Gulf area.
- BharatMatrimony is the online matrimony service founded by Murugavel Janakiraman, who met his own wife via his own service. At time when there was a lot of skepticism about online payments and about online matrimonial services, the company introduced several innovation features such as Astromatch, Matchboard, SoulMate search and assisted matrimony for busy professionals that appealed particularly to Indians and resulted in the company’s amazing success.
- Now India’s largest digital marketplace, Snapdeal was founded by Kunal Bahl in 2010. First setup along the coupon and discounted deals website model, it later expanded to diverse categories encompassing over 20,000 sellers and more than 4 million products. According to recent reports, Snapdeal is set to hire 1,000 software engineers and set up at least three new development centres. (Source – Times of India)
- Travel related startups have taken advantage of the fact that Indians are no longer going to visit their relatives and their ‘native place’ in the holidays. Travel websites such as Padhaaro and SeekSherpa are now offering travelers something other than the usual package tours and the hotel/flight booking facilities. These online services now offer micro tours to experience local attractions and cultures to tourists looking for a unique experience.
- These are businesses that have succeeded because they have been predicated on good ideas and are able to deliver what they promise. They are able to customise their services to dovetail with what Indians want and need and expect. Things are just looking to hot up now with the festive shopping season just around the corner. Amusing, identifiable ads such as this one below also help:
video source – Quikr