Any Publicity is Good Publicity. This seems to be working well for Brand Modi. Media’s clear and obsession with the state leader seems to many a PR scheme. As Narendra Modi’s campaign gains momentum, Congress seems to losing ground. Where exactly is Congress faltering?

I feel extreme fatigue now with this phenomenon called ‘Narendra Modi’ and many a time I resolve never to write about him again. But the solid determination is washed down soon as the whole-sale adulation of media and its open partiality in favor of Modi compels me to write again.

Narendra Modi Potrait Narendra Modi Yet Again.

Narendra Modi , Image Source : IANS

Media’s NaMo Anthem

Sonia Gandhi Chattisgarh mein sabha ko sambodhit karengee aur Narendra Modi garjenge.” This was the main news of the day on all TV channels directly lionizing Modi without actually declaring him the winner.Our Media never seems to get tired of calling him ‘Vikas Purush’ even though most of the authentic development reports put Gujarat lagging behind several large and small states of India. There is blanket coverage of his hiccups and sneezes. It is no longer interested in his divisive politics and controversial past. There is a no discussion on how he would solve the problems the country is facing; there is no discussion about his limited knowledge of history and geography and his ‘isolated’ and ‘arrogant’ personality; there is no emphasis about the future of India if a person who provokes such strong negative emotions would  take the reins of this country. Except for the one dimensional concerted argument and effort of building brand ‘Modi’ every other argument pales into nothingness and insignificance. That he is still facing numerous court cases and there is still strong resistance from civil society that holds him responsible for the worst pogroms in world history is no longer an important issue.There is only a mild discussion and benign reference of 2002 Gujarat riots in some concerned circles which is doused with the pleasant dreams of glittering future. Media seems to be in a trance and it wants the India to get into a trance too. Modi is a presented as a reformed and informed politician who has done a “lot” for the Muslims post 2002. Let us forgive and forget the ugly past and  move on. Look to the future as wonders are waiting for every Indian in the store. Look at all the development Gujarat has seen under Modi over the past 12 years and think of all he could do for the rest of India. Concocted opinion polls are implanted to project him as the TRIBUNE of masses. While public is sulking and indecisive, Media is jumping the fences to enthrone him in Red Fort.

Where did Congress Fail?

There are invaluable lessons for Congress to learn if there is still some fight left in this organization. Little time is left for introspection and correction. The truth is that the media managers of brand ‘Modi’ have been setting the agenda and the slumbering leadership of Congress has been giving them a free hand. Instead of taking the fight to Gujarat, to Modi’s turf, and exposing his false propaganda, hyped growth and communal agenda of RSS, they did fail at facing him head-on. Congress behaved like a coward and gave full liberty to Modi to brainwash and manipulate the masses. Congress leaders carefully avoided taking on the Gujarat leader on his home ground for fear of upsetting Hindu sensibilities and there was no leadership left in Gujarat to challenge the RSS Juggernaut. With the election defeat the first time, they stopped the discussion about the Plot Modi. They failed to challenge his dreadful legacy. It was only the Supreme Court that caught some criminalst red-handed and proved to be the saving grace in this murky situation. Full marks to the courageous voices like those of Harsh, Sarabhai, Teesta Setalvad, Mukul Sinha and many more and the police officials like Rahul Sharma who refused to be cowed down and took the bull by horns. Modi made a mockery of Congress, he challenged the basics, the foundations of Congress and Manmohan Singh maintained a stiff upper lip as if there was no one in Congress to give a proper response. Narendra Modi is a nightmare and he is knocking at the doors of Delhi. Congress is still sleeping. The party has no clue what to do. It is still wading through the corruption scandals and scams.

Road Ahead

India is a country with its roots in pluralism, and the rule of law and country would not easily accept a divisive outfit and a leader who still has enough incriminating evidence against him. It is time for Congress to wake up from its slumber. Take bold steps. Ask Rahul Gandhi to take the back seat. Allow Priyanka to take up the mantle of leadership. Make confessions for the blunders of Manmohan’s leadership or absence of it. Don’t wait for the disaster to fall. The free fall could still be arrested if Congress corners Modi at his pitfalls which are plenty. Country is in NO rush to accept Modi as its leader if there is someone who could promise the realistic positive future and nails to the mast the lies and propaganda of RSS. Priyanka’s charisma and gravitas holds the potential to rescue Congress and secularism in India.

Also See:-

The politics of Growth, Subsidies and NaMonomics

Is Narendra Modi the Ultimate Verbal Selfie?

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