When it comes to telecasting Hindi TV serials, Zee TV and Star Plus are the oldest channels. How can we forget the golden era of Star Plus – the 2000s when none of the ladies whether housewives or working women slept without watching Kahani Ghar Ghar kii and Kyunki Saas Bhi Kabhi Bahu Thi. Star Plus continued to rule the TV world beating the likes of Zee TV and Sony TV until Colors TV came in the field.
Ever since Colors TV came in the competition, it has become one of the highest watched channel and almost all its serials and shows have high TV ratings. No wonder people spend time on Colors without complaining as the channel offer serials and TV shows that are worth appreciating.
Let us explain what exactly other channels should learn from Colors:
Colors TV Telecast Serials on Social Issues, Inspiring the General Public
Did you ever notice – starting from Balika Vadhu all the serials shown by Colors imparted some or the other awareness to the general public? Yes, Almost all the serials telecasted by Colors focus on some or the other social issues. They not just try to focus on the vices of the society, but also gives encouragement to the victims and the general audience.
Have a look at their serials most of them are based on societal issues – Balika Vadhu on child marriage, Udaan on human trafficking and child labour, Ishq Ka Rang Safed on widow remarriage, Thapki Pyaar Ki on normal human with special problem.
Colors Never Scraps Off A Good Show because of Low TRPs
We have never seen any serial on social issues on Star Plus. Lately, they started youth based shows but because of low TRPs they decided to scrap it off. They axed both Dosti Yaariyan Manmarziyan and Badtameez Dil. Looks like even Tere Sheher Mein will go off air soon. So, you see youth based shows have no place in Star Plus all they care about the saas bahu drama.
Prime Time of Star Plus and Zee TV is Dominated by Saas Bahu Saga
While, all the prime time serials of Colors are informational, Star Plus and Zee simply cannot move out of the saas bahu zone. Star Plus axed Manmarziyan only because there were no viewers in the 10.30 pm slot. However, it didn’t give the serial some early slot like 8.30 pm or 9 pm slot because that is well reserved for the never ending saas bahu saga.
Weekends Are Fun on Colors
While weekdays are full of good and informational serials, weekends are equally fun. Comedy Nights with Kapil is a complete entertainment show which family enjoys with a pinch of salt. No wonder, every family member gets to see their favorite actor/actress once in a while and sometimes even cricketers/singers/directors. Then we have Bigg Boss were Salman Khan rule the weekends at Colors. Bigg Boss sells like hot cakes.
Basically, channels like Star Plus and Zee TV should try to experiment with the content like Colors TV. Showing the never ending saas bahu devrani sautan drama is not just boring but also monotonous. Hope we see the changes soon!